Pay per Click advertising is a medium of marketing whereby companies pay to display …
Pay per Click advertising is a medium of marketing whereby companies pay to display on the first page on Google in the form of an ad. The company is charged for this ad only once a potential client clicks on the ad and visits the company’s website. The cost per click is calculated by several factors, but the most important being how competitive the specific industry is. This is done through a bidding process. The company who pays the most per click will likely receive the top spot on the first page of Google.
Good quality content has the potential to make your campaigns flourish, even go viral…
Good quality content has the potential to make your campaigns flourish, even go viral. It should be relevant to your target audience, address their pain points, and it should be updated frequently. Quality content lays the foundation for a rock-solid SEO strategy, and it can be used for your social media content planning too. Don’t have the capacity to do this in-house? Why not get one of our industry-expert copywriters to help you? After all, they are situated across South Africa, with knowledge that stretches from industries such as Accommodation, to Debt Counseling.
The average working individual spends about 28% of their day on e-mails, which is more than 11…
The average working individual spends about 28% of their day on e-mails, which is more than 11 hours per week. That equates to 568 hours per year! In total, reading e-mails, responding, and getting refocused again takes 1 048 hours every year (in other words, 52% of your time at work!)
During that time, you could have climbed Mount Everest twice, read all the Harry Potter novels 18 times, or flown around the world 21 times.
Makes you think, right?
If e-mail takes up most of the day, why not take a strategic approach to your marketing and incorporate e-mail into your strategy? Contrary to popular belief, e-mail marketing is not dead. It’s merely ‘misunderstood’…
With our guidance, you can take ordinary promotions and updates and transform it into visually-appealing, read-worthy e-mail content.
YouTube and Video Marketing
You are no longer in the picture if you don’t do video. In today’s competitive business environment, you need…
You are no longer in the picture if you don’t do video. In today’s competitive business environment, you need a progressive marketing strategy and to do that, you need to integrate truly engaging video marketing in your strategy. Video can be used for almost anything, like delivering viral content, live-stream events, present tutorials, building customer relationships, or promoting your products, service, or brand. A picture might be worth a thousand words, but video will bring your brand to life – literally.
LEADbot is iLEAD et al’s chatbot solution. A chatbot is a computer…
LEADbot is iLEAD et al’s chatbot solution. A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner. LEADbot leverages this technology to optimize a website’s ability to handle conversations with the clients customers online, to allow companies to allocate their resources to more meaningful tasks, other than dealing with leads on the website. LEADbot gathers all necessary information from the customer and provides this to the sales team to follow up and close the sale.
Search Engine Optimisation (SEO)
SEO is the process whereby a website is consistently worked…
SEO is the process whereby a website is consistently worked on and optimised to ensure the best possible rankings on Google. Everyone wants to be on the first page of Google, and to do this SEO is required. SEO has 2 parts: Onsite optimisation which requires an expert to work on the back end of the website to set and optimised title tags, meta tags, alt attributes amongst other things. Content generation for which we have copy writers specialising in Google Search Engine writing to ensure you always have fresh, relevant and authoritative content on the site, which will contribute to your organic rankings on Google.
Website Design and Development
Your website is the first impression potential clients and partners get about your business…
If great design is a language, we speak IN BOLD.
Your website is the first impression potential clients and partners get about your business, online. It takes about 5 milliseconds for users to form an opinion about a website. A study found that 88% of users are less likely to return to a website after a bad experience.
Digital Strategy & Consulting
A successful online marketing campaign relies on flexibility and ties into a company’s holistic…
A successful online marketing campaign relies on flexibility and ties into a company’s holistic marketing model. Our team understands the dynamic nature of online user behaviour, and use our expertise to bridge the gap between your company’s online strategy, and your audience. We also boast some of the best digital consultants to assist you in reaching your online goals.
Traditional ad buying can include methods like negotiation between two parties, quotes, tenders, and…
Traditional ad buying can include methods like negotiation between two parties, quotes, tenders, and requesting proposals, whereas programmatic ad buying entails using software algorithms and machines, that can analyse data much faster than any human can, to buy digital advertising and display space. The entire process cannot be automated though, because humans are still necessary for the labour-intensive and menial tasks of manually preparing ad tags and insertion orders. However, when computers use data to determine what digital advertising space to buy and what to pay for it, these humans have more time to design sophisticated campaigns with better targeting. Programmatic ad buying is therefore more efficient and leads to higher-quality ad campaigns.
Online Strategy Audits
Let us audit your online status to provide a diagnostic report…
Let us audit your online status to provide a diagnostic report, as well as suggestions on optimising your online presence to enable you to leverage off of this more effectively.
We are also partnered to provide: Marketing Automation, App Development, CRM Systems, Influencer Marketing and many more!